{"id":3532,"date":"2023-11-28T19:20:20","date_gmt":"2023-11-28T19:20:20","guid":{"rendered":"https:\/\/nyg.co.il\/?page_id=3532"},"modified":"2026-06-21T15:47:45","modified_gmt":"2026-06-21T15:47:45","slug":"about-us","status":"publish","type":"page","link":"https:\/\/nyg.co.il\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"<style>.nyg-about{--ink:#1a1714;--ink-soft:#3a352f;--ivory:#f6f1e9;--paper:#efe7db;--bronze:#9c7a47;--bronze-deep:#7d5f33;--line:rgba(26,23,20,0.14);--serif:'Cormorant Garamond',Georgia,serif;--sans:'Jost','Helvetica Neue',sans-serif;background:var(--ivory);color:var(--ink);font-family:var(--sans);font-weight:300;line-height:1.7;overflow-x:hidden}.nyg-about *{margin:0;padding:0;box-sizing:border-box}.nyg-about .wrap{max-width:1240px;margin:0 auto;padding:0 40px}.nyg-about .eyebrow{font-family:var(--sans);font-weight:400;font-size:12px;letter-spacing:.42em;text-transform:uppercase;color:var(--bronze)}.nyg-about h1,.nyg-about h2,.nyg-about 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.wrap{position:relative;z-index:2}.nyg-about .cta .eyebrow{color:#c9ad7e}.nyg-about .cta h2{font-size:clamp(34px,5.5vw,72px);margin:22px auto 30px;max-width:18ch;color:#fff}.nyg-about .cta h2 em{font-style:italic;color:#e3cfa7}.nyg-about .cta p{max-width:48ch;margin:0 auto 44px;color:rgba(246,241,233,.78);font-size:16px}.nyg-about .btn{display:inline-flex;align-items:center;gap:12px;background:var(--bronze);color:var(--ink);text-decoration:none;padding:18px 38px;font-size:12.5px;letter-spacing:.22em;text-transform:uppercase;border:1px solid var(--bronze)}.nyg-about .cta-meta{margin-top:44px;display:flex;gap:40px;justify-content:center;flex-wrap:wrap;color:rgba(246,241,233,.62);font-size:13px}.nyg-about .cta-meta a{color:rgba(246,241,233,.62);text-decoration:none}.nyg-about .residences{background:var(--paper);border-top:1px solid var(--line);padding:84px 0;text-align:center}.nyg-about .residences .eyebrow{display:block;margin-bottom:38px}.nyg-about .brand-wall{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:1px;background:var(--line);border:1px solid var(--line)}.nyg-about .brand-cell{background:var(--paper);min-height:96px;display:flex;align-items:center;justify-content:center;padding:18px 14px}.nyg-about .brand-mark{font-family:var(--serif);text-transform:uppercase;font-weight:500;font-size:clamp(13px,1.5vw,17px);letter-spacing:.14em;line-height:1.25;color:var(--ink);opacity:.5;direction:ltr;white-space:nowrap}<\/style>\n<div class=\"nyg-about\">\n<section class=\"hero\">\n<div class=\"hero-photo\"><\/div>\n<div class=\"wrap hero-inner\">\n<div class=\"eyebrow reveal\">About NY Group<\/div>\n<h1 class=\"reveal delay-1\">The full power of a development launch, for a <em>single home<\/em>.<\/h1>\n<p class=\"hero-lede reveal delay-2\">Every owner wants two things: the highest possible price, and the shortest possible time. Every buyer is looking for something else entirely, a future home. NY Group is the rare practice built to serve both.<\/p>\n<\/div>\n<\/section>\n<section class=\"statement\">\n<div class=\"wrap\">\n<p class=\"lead reveal\">We take the entire marketing machine usually reserved for a new development, and put it to work for <em>one property<\/em>.<\/p>\n<div class=\"two-col\">\n<div class=\"reveal\">\n<p>NY Group presents a comprehensive solution that serves property owners and buyers alike. Our full-service offering brings together all the expertise and resources normally harnessed to market an entire new real estate complex, and directs them at a single property.<\/p>\n<p>One of Israel&#8217;s leading real estate marketers since 2009, NY Group has sold projects and properties worth billions of shekels, with deep experience across properties of every type and scale.<\/p>\n<\/div>\n<div class=\"reveal delay-1\">\n<p>Behind every engagement is an exceptionally efficient nationwide marketing system, the same one trusted by the country&#8217;s largest developers and contractors.<\/p>\n<p>The result is an offering that feels less like a brokerage and more like a launch team, applied with precision to the most important sale a person makes.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"pillars\">\n<div class=\"wrap\">\n<div class=\"section-head reveal\">\n<div class=\"eyebrow\">What We Do<\/div>\n<h2>Three ways we change the outcome.<\/h2>\n<\/div>\n<div class=\"pillar reveal\">\n<div class=\"n\">i<\/div>\n<div>\n<h3>Maximizing Property Potential<\/h3>\n<p>When buyers tour an apartment or look at a brochure, they struggle to move beyond what the property is today and imagine what it could become. Our goal is to reveal the property&#8217;s true, full potential, bringing private homeowners the comprehensive, creative perspective once reserved for professional developers.<\/p>\n<p>It is a relatively new approach in Israel, and the established standard in the USA and other leading real estate markets.<\/p>\n<\/div>\n<\/div>\n<div class=\"pillar reveal\">\n<div class=\"n\">ii<\/div>\n<div>\n<h3>A New Perspective on Every Property<\/h3>\n<p>NY Group leverages design and technology to make properties uniquely accessible. Instead of on-site tours that drain time and energy, we set the stage for a powerful purchasing experience, letting each prospective buyer explore several properties from a single office.<\/p>\n<p>This goes far beyond traditional home staging. Our design experts plan full space transformations that show a property&#8217;s advantages to the maximum, accounting for current needs, trends, and the profile of typical buyers in the area.<\/p>\n<\/div>\n<\/div>\n<div class=\"pillar reveal\">\n<div class=\"n\">iii<\/div>\n<div>\n<h3>Satisfaction for Homeowner and Buyer<\/h3>\n<p>Our approach delivers a genuine win-win. It simplifies the sale dramatically, sparing owners the endless meetings with prospective buyers that lead nowhere, the constant disruptions of showings, and the pressure of keeping a property picture-perfect at all times.<\/p>\n<p>It is time to reveal your property&#8217;s full potential through a simple, and immensely profitable, process.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"approach\">\n<div class=\"wrap\">\n<div class=\"eyebrow reveal\">Our Approach<\/div>\n<h2 class=\"reveal delay-1\">We treat a single apartment like a <em>major launch<\/em>.<\/h2>\n<div class=\"body\">\n<p class=\"reveal delay-2\">NY Group approaches every engagement as it would a first meeting with a major real estate developer, even when the client is a homeowner reselling a single apartment. We recognise that between the original purchase and today, much has changed, in the property, the surrounding area, and the wider market. Even short periods can shift neighbourhood demographics and buyer expectations.<\/p>\n<p class=\"reveal delay-2\">Our strategic marketing team is responsible for marketing thousands of new apartments across Israel, working closely with top architects and interior designers, and understanding exactly what makes an apartment sell. That is how each client secures the best possible price for their property.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"values\">\n<div class=\"wrap\">\n<div class=\"section-head reveal\">\n<div class=\"eyebrow\">What We Stand For<\/div>\n<h2>Six standards, held without exception.<\/h2>\n<\/div>\n<div class=\"value-grid\">\n<div class=\"value reveal\">\n<div class=\"vn\">i.<\/div>\n<h3>A personal and close relationship<\/h3>\n<div class=\"rule\"><\/div>\n<\/div>\n<div class=\"value reveal delay-1\">\n<div class=\"vn\">ii.<\/div>\n<h3>Adjustment to customer needs<\/h3>\n<div class=\"rule\"><\/div>\n<\/div>\n<div class=\"value reveal delay-2\">\n<div class=\"vn\">iii.<\/div>\n<h3>Reliability<\/h3>\n<div class=\"rule\"><\/div>\n<\/div>\n<div class=\"value reveal\">\n<div class=\"vn\">iv.<\/div>\n<h3>Accuracy and quality<\/h3>\n<div class=\"rule\"><\/div>\n<\/div>\n<div class=\"value reveal delay-1\">\n<div class=\"vn\">v.<\/div>\n<h3>Professionalism<\/h3>\n<div class=\"rule\"><\/div>\n<\/div>\n<div class=\"value reveal delay-2\">\n<div class=\"vn\">vi.<\/div>\n<h3>Compliance with high standards<\/h3>\n<div class=\"rule\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"partners\">\n<div class=\"wrap\"><span class=\"eyebrow reveal\">We Work With<\/span><\/p>\n<div class=\"logo-wall reveal delay-1\">\n<div class=\"logo-cell\"><img decoding=\"async\" src=\"https:\/\/nyg.co.il\/wp-content\/uploads\/2023\/11\/%D7%9C%D7%95%D7%92%D7%95%D7%99%D7%99%D7%9D-%D7%9C%D7%90%D7%AA%D7%A8-NY-01-1-1-1-1.png\" alt=\"Partner 1\"><\/div>\n<div class=\"logo-cell\"><img decoding=\"async\" src=\"https:\/\/nyg.co.il\/wp-content\/uploads\/2023\/11\/%D7%9C%D7%95%D7%92%D7%95%D7%99%D7%99%D7%9D-%D7%9C%D7%90%D7%AA%D7%A8-NY-02-1-1-1-1.png\" alt=\"Partner 2\"><\/div>\n<div class=\"logo-cell\"><img decoding=\"async\" src=\"https:\/\/nyg.co.il\/wp-content\/uploads\/2023\/11\/%D7%9C%D7%95%D7%92%D7%95%D7%99%D7%99%D7%9D-%D7%9C%D7%90%D7%AA%D7%A8-NY-03-1-1-1-1.png\" alt=\"Partner 3\"><\/div>\n<div class=\"logo-cell\"><img decoding=\"async\" src=\"https:\/\/nyg.co.il\/wp-content\/uploads\/2023\/11\/%D7%9C%D7%95%D7%92%D7%95%D7%99%D7%99%D7%9D-%D7%9C%D7%90%D7%AA%D7%A8-NY-04-1-1-1-1.png\" alt=\"Partner 4\"><\/div>\n<div class=\"logo-cell\"><img decoding=\"async\" src=\"https:\/\/nyg.co.il\/wp-content\/uploads\/2023\/11\/%D7%9C%D7%95%D7%92%D7%95%D7%99%D7%99%D7%9D-%D7%9C%D7%90%D7%AA%D7%A8-NY-05-1-1-1-1.png\" alt=\"Partner 5\"><\/div>\n<div class=\"logo-cell\"><img decoding=\"async\" src=\"https:\/\/nyg.co.il\/wp-content\/uploads\/2023\/11\/%D7%9C%D7%95%D7%92%D7%95%D7%99%D7%99%D7%9D-%D7%9C%D7%90%D7%AA%D7%A8-NY-06-1-1-1-1.png\" alt=\"Partner 6\"><\/div>\n<div class=\"logo-cell\"><img decoding=\"async\" src=\"https:\/\/nyg.co.il\/wp-content\/uploads\/2023\/11\/%D7%9C%D7%95%D7%92%D7%95%D7%99%D7%99%D7%9D-%D7%9C%D7%90%D7%AA%D7%A8-NY-07-1-1-1-1.png\" alt=\"Partner 7\"><\/div>\n<div class=\"logo-cell\"><img decoding=\"async\" src=\"https:\/\/nyg.co.il\/wp-content\/uploads\/2025\/01\/1-1.png\" alt=\"Partner 8\"><\/div>\n<div class=\"logo-cell\"><img decoding=\"async\" src=\"https:\/\/nyg.co.il\/wp-content\/uploads\/2025\/01\/1-2.png\" alt=\"Partner 9\"><\/div>\n<div class=\"logo-cell\"><img decoding=\"async\" src=\"https:\/\/nyg.co.il\/wp-content\/uploads\/2025\/01\/1-3.png\" alt=\"Partner 10\"><\/div>\n<div class=\"logo-cell\"><img decoding=\"async\" src=\"https:\/\/nyg.co.il\/wp-content\/uploads\/2025\/01\/1.png\" alt=\"Sea You Netanya\"><\/div>\n<div class=\"logo-cell\"><img decoding=\"async\" src=\"https:\/\/nyg.co.il\/wp-content\/uploads\/2025\/01\/1.jpg\" alt=\"Partner 12\"><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"residences\">\n<div class=\"wrap\"><span class=\"eyebrow reveal\">Branded Residences We Represent<\/span><\/p>\n<div class=\"brand-wall reveal delay-1\">\n<div class=\"brand-cell\"><span class=\"brand-mark\">THE RITZ-CARLTON<\/span><\/div>\n<div class=\"brand-cell\"><span class=\"brand-mark\">FOUR SEASONS<\/span><\/div>\n<div class=\"brand-cell\"><span class=\"brand-mark\">MANDARIN ORIENTAL<\/span><\/div>\n<div class=\"brand-cell\"><span class=\"brand-mark\">BENTLEY<\/span><\/div>\n<div class=\"brand-cell\"><span class=\"brand-mark\">ASTON MARTIN<\/span><\/div>\n<div class=\"brand-cell\"><span class=\"brand-mark\">PAGANI<\/span><\/div>\n<div class=\"brand-cell\"><span class=\"brand-mark\">MERCEDES-BENZ<\/span><\/div>\n<div class=\"brand-cell\"><span class=\"brand-mark\">KEMPINSKI<\/span><\/div>\n<div class=\"brand-cell\"><span class=\"brand-mark\">B&#038;B ITALIA<\/span><\/div>\n<div class=\"brand-cell\"><span class=\"brand-mark\">WYNDHAM<\/span><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"cta\">\n<div class=\"wrap\">\n<div class=\"eyebrow reveal\">Begin<\/div>\n<h2 class=\"reveal delay-1\">Reveal your property&#8217;s <em>full potential<\/em>.<\/h2>\n<p class=\"reveal delay-2\">Contact us today for a consultation and additional details. We will show you what your property can become, and what the market will pay for it.<\/p>\n<p><a class=\"btn reveal delay-3\" href=\"https:\/\/wa.me\/972544470407?text=Hello%2C%20this%20is%20an%20inquiry%20from%20the%20NY%20REALTY%20website.%20I%20would%20appreciate%20receiving%20further%20details%20and%20scheduling%20a%20call.%20Thank%20you.\" target=\"_blank\" rel=\"noopener\">Speak with NY Group &nbsp;&rarr;<\/a><\/p>\n<div class=\"cta-meta reveal delay-3\"><span>Galgalei Ha-Plada 7, Herzliya<\/span><a href=\"tel:+97253-3524653\">+972 53-3524653<\/a><a href=\"mailto:info@nyg.co.il\">info@nyg.co.il<\/a><\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>About NY Group The full power of a development launch, for a single home. Every owner wants two things: the highest possible price, and the shortest possible time. Every buyer is looking for something else entirely, a future home. NY Group is the rare practice built to serve both. We take the entire marketing machine&#8230;<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"nyg-blank","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Luxury Real Estate Tel Aviv","_yoast_wpseo_title":"About NY Realty Israel \u2014 Nefussy Holdings Group | BDI Top 8","_yoast_wpseo_metadesc":"Israel's premier boutique luxury real estate brand. Part of Nefussy Holdings Group \u2014 BDI Top 8. Twenty years of discreet, bespoke representation for global clients.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","footnotes":"","_wlive_article":""},"class_list":["post-3532","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>About us | NY Realty Israel<\/title>\n<meta name=\"description\" content=\"Israel&#039;s premier boutique luxury real estate brand. Part of Nefussy Holdings Group \u2014 BDI Top 8. 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